Building a business?
Whatever you do, MAKE A PLAN TO PLAY IN THE TRAFFIC!
We learn to make friends as children. Usually with our cousins or siblings, first. Then at day care or primary school. Remember, the teacher reminding us to be kind, to share, do our own work and to be fair? Those rules in relationship building still work today, especially in business.
So remembering those lessons, let’s consider our business contacts. What type of person do we want as business partners? How many new business partners will it take to make a positive change in your business? What will my new business partner act like in our relationship?
Having identified the type and number of similar behaviored partners needed, it’s likely you’ll identify their traffic pattern.
Where do they play? Do they spend time at ball fields, on running trails or online? Do they eat at great restaurants, shop at finer clothing stores, travel to places you love? Do they love a great deal and wear your brand?
Where do they work? Do they work in offices, dressing trendy? Do they work outdoors and have sun-kissed skin and calluses? Are they tech-smart or tech-challenged?
Where do they live? In apartments, with lots of people around them or in single residences, maintaining beautiful yards and entertaining others at dinner? Are they rural, soaking up the peace and quiet or in the hub of controlled chaos or excitement?
Discovery is important as you intentionally plan to Play in Their Traffic!
After you PLAN to create new contacts, build your strategy for meeting your new business partners. Having friends as business partners will definitely be a better way to live.
Practice giving compliments. Genuine, beautiful statements of truth. Take a couple of hours to play in their traffic. Where are your ideal partners sitting on park benches? Where are they having coffee, what are they reading, which walking trail do they visit, which events will they attend and very important… may I join them in social media groups.
That’s where you meet people. For every person you make eye contact, find an amazing attribute and compliment it! “You have beautiful eyes”, “you should wear blue everyday”, “what an adorable bracelet”, “precious children”, “I love the way you wrote that post”, “thank you for helping me understand” – – be real!
When you make eye (or private message) contact, your door is open!
Now practice those relationship building lessons you learned as a child.
Be kind, polite, share, do your own work and be fair in all things.
So… PLAN. Choose a time and be prepared with information, conversation starters and yes, your short 30 second blurb about your business (in case the opportunity presents itself) . Enter your plan on your calendar and highlight it when you completed your task. Share your calendar with a partner who has agreed to ask you about your day.
INTENTIONALLY, sit in the traffic until you have met your goal of contacts. That means you started the conversation, received their contact information and have their permission to contact them again!
How will you continue to build the relationship?
Connect through Social Media… text a “hello, I’m glad we met… here’s my link”, text.
INTENTIONALLY, revisit the traffic area, you’ll know them the next time. If there’s interest in the beginning, you may choose to visit the traffic weekly, monthly or maybe more. Go with your gut. Can this person be my friend, my business partner? Should I introduce this person to another partner?
Follow the rules of your youth: Be kind, polite, share, do your own work and be fair in all things. BUILD the relationship from contact to friend.
Email or text: ” I wondered if you’d like to visit when I see you at the coffee shop tomorrow” “I’m thinking I need to buy some new running shoes, do you mind if I ask what brand you wear”. “The friend I mentioned yesterday will be running with me next week, I’d like to introduce you”… “I don’t know if I mentioned, but I …”
Mail: Send cards for holidays, birthdays (it’s on FB), etc. Write personal notes to your new friend, share experiences.
Consistently, work the plan to build contacts.
Consistently, work the plan to build the relationship with each contact.
Change, the “contact” label to “friend”. By really getting to know your new contact, you’ll build a friend. We never have enough friends.
I’ve read that people find more jobs and opportunities by networking with those they know. I personally find this to be true. Every team member I have personally recruited started as a contact and progressed to acquaintence and then friend. Sometimes it’s months before they need my business, sometimes it takes years. But, always, we are working on the progression of contact, acquaintence and friend. Maybe, they’ll choose me as a partner, maybe I’ll choose them by being kind, polite, sharing, doing our own work and fair in all things.
So, go Play in their traffic. Remember the childhood rules of relationship building and enjoy building your own team… and growing a group of friends that fit in your life, and business, in a most comfortable way.